So, you have a fantastic product. Your tech is top-notch and you’re constantly onboarding users. Yet, your company isn’t growing. You’re not able to retain users. Frustrating, because you don’t why. It seems to you users like your product. But do they love it?
Your business can definitely benefit from conducting a UX Audit. A UX audit is a great way to see where you stand now and how to improve your product significantly. A UX audit is the best way to find out which hurdles users face when using your product. A user experience audit is used to identify what works, what doesn’t, and what is missing so that designers and developers can focus on making the necessary improvements and move in the right direction.
Whether you have a particular issue or you want an improvement plan of your digital product as a whole: a UX Audit is what you need.
Evaluating your digital product is vital for your business. The only way to create a successful product, achieve positive NDR, and turn users into lovers is to know what they expect and where they encounter difficulties. The results of UX Audit are used as a robust basis for the design process and for improvements of the digital product. UX Audit provides the following benefits:
Make your users happy. A satisfied user interacts more with your product. He/She is more likely to upgrade their subscription, turn to a long-term loyal customer and recommend the product to peers. Loyal customers are the best referrers. Customer satisfaction does not only influence or affect sales and profitability; it develops a better image of the company as a whole.
Find out what, when and where blocks users from reaching their goals and bothers ultimate user experience. Usability issues can be at a single page (or pages) in the interface, as a problem with the overall structure of the interface, and finally as something that ought to be included in the interface but is currently missing. UX Audit helps you to define which issues are critical for your users and your business. It will also provides you the best options on how to eliminate them.
For SaaS, improving user retention is an absolute business priority, as most customers become more valuable over time. Retention often comes down to one thing – happiness. When users are happy, they will stay with you. And retention is vital for your business and its growth.
Define which direction to take in further product development and how to fix the problems missed during the initial stage of the development. Before jumping into the design process, you need to run a thorough analysis of an existing product and set up the goals and priorities for the design work. Conducting an audit before the development cycle helps set the right direction of product development and minimise financial risks.
The UX audit will give you a clear direction for your product design development. Knowing what ingredients were missing, you are fully equipped to provide designs for the unconditional happiness of your users. A happy user means higher levels of conversion and sales. A happy user is a lifetime user.