How to perform a UX Audit

4 min read
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How to perform a UX Audit

4 min read

Unless you are an expert UX designer, we don’t recommend to perform a UX Audit on your own. Nevertheless, UX Audit is a useful tool for entrepreneurs, managers and product owners to determine how users experience the product and where improvement is needed.

How to do a UX Audit?

If your digital product doesn’t deliver the outcome you expected, you need a UX Audit. During the UX Audit, experts will go through a series of steps that will help determine why. You can request a UX Audit for a specific issue you are facing (e.g. retention rate is low, users don’t move from the free subscription to a paid one) or for a specific part of your application. Of course, you can do a UX Audit for a general review of your product. The size of your digital product and the depth of the audit you require will determine the length and the cost of the UX Audit.

Practically, each company and specialist may have a slightly different approach to conducting a UX Audit, but most of them follow the next steps:

Discovery session
Designers arrange a meeting with you to understand your business goals, your product, and your target audience.

User flows
User experience experts look at interfaces and user flow to define how users actually navigate through and interact with every part of your software.

Heuristic evaluation
UX designers review the app against best practice and industry standards around responsiveness, usability, navigation, clarity in design, branding, and more.

Data analysis
Specialists analyse existing metrics/ funnel for the way people use the application. Looking at the bottlenecks and how we can solve them.

User interviews (optional)
Through user interviews, all the stakeholders gain a more in-depth understanding of people’s needs, behaviours, goals and usage of the product.

What to focus on during UX Audit?

During a UX audit, an auditor (UX expert) will use a variety of methods, tools, and metrics to analyze where a product is going wrong (or right). Besides looking at UX best practices specialists also review business and user objectives. Auditors try to gather as much information as possible to understand the product and business as sales data, traffic/engagement, customer care data, conversion metrics.

Target users
Identifying your users, including their persona, needs and desires are important. The focus should be on user expectations, behaviours, needs and motivations.

Business Goals
You need to be clear on what business goals you want to achieve with your product because they guide the UX Audit. You should identify which actions that you want your users to take and then you identify sales channels, key brand values and top competitors.

Data analysis
Existing metrics should be analyzed to find out the way people are using your product.

In accordance with best practices
Compare your product with the best practices and business practices around responsiveness, usability, navigation, clarity in design, branding and many more.

UX and Visual Design
Pay attention to the details. Review each page, button and letter for consistency and conformity with the design.

Human Connection
The user should not get lost in the vastness of your product, but your design should hold the hand of your user and it should also guide them to your goal.

User retention
Explore all for user retention and upselling. We believe that sustainable companies focus on Net Dollar Retention and using UX will help you do so.

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