We create human digital experiences. We know details matter to trigger the human connection that makes users fall in love and stay with you. Building a deep connection between users and your product is a significant step in fortifying your customer retention.
A design that induces a connection requires a deep understanding of its users and their businesses. Every element can make the difference between success and failure.
We always start a collaboration with a design Kick-off. We gather all the information about the bussiness and product and do small workshops.
User & market research
Before we start we need to know everything about your users. Only then can we create the ideal product for them.
When we are going to design based on a existing product we usually advice to start with a UX Audit. This give us the right focus.
User journeys & flows
On a high level we need to map out the journey the user takes. Besides making the simplest flow we look a the users emotions.
Here we are taking a closer look at the users experiences and their emotions on every page. We create the layout, functionalities and hierarchy.
Prototyping & testing
All designs we create are clickable prototypes, so we can validate the design with real users and stakeholders and gather feedback.
Based on the wireframes we create pixel perfect designs that focus on a positive and happy experience for the user.
Design is not a one time project, so if we want to keep improving we need to make sure we create a design system. Only this way we keep things consistent.
After development we gather all the feedback from the users. We can do this by creating user tests or look into the analytics.
Our clients are continuously working to improve the user experience and overall design of their products. Most of them are SaaS and/or B2B focused. We developed our skills to their needs.
We eat, breathe and sleep user experience design. We always follow the process of UX design when working on a product. The aim of UX is to help users do what they want when interacting with your business.
Almost every SaaS product has to deal with several user flows, such as signup flows, onboarding flows and upgrade flows. Since we have designed interfaces of numerous SaaS products, we are aware of all the common pitfalls and know what it takes to successfully design a SaaS product.
We specialize in user onboarding flows. User onboarding is the most important stage of the user experience, because users see and interact with your product for the first time. Often, this is when they decide whether or not the product adds value and solves their problems. Thus, user onboarding is a turning point in becoming a lifelong customer or leaving and never coming back.
There are a few proven methods to accomplish what we strive for. All of them are serving the human touch.
With everything we do, we keep the user in mind – from the kick-off until the stages of making visual designs and testing prototypes. Users tell us what they want, expect, and feel. Our job is to create the perfect product for them.
With service design, we look beyond the product to focus on the service as a whole. The purpose of this approach is to create a seamless service for your users.
Conversation design is a design language based on human conversation. The more an interface leverages human conversation, the less do users need to learn how to use it.
Knowing what users want is one thing; knowing what they feel while interacting with your product is a big step further. By taking their feelings into account, we can create designs that are more aligned with their needs. As a result, we’ll be able to create a deeper connection with your product and business.
Users desire a digital product that not only looks good. They want to be engaged and motivated. For a long time, games have been used for these reasons. Gamification is a technique designers use to add gameplay elements to non-gaming settings, as to enhance user engagement with a product or service.
Making digital experiences feel more human. That’s what we’re all about. A lot of digital design is mind-numbingly dull. It makes us feel bored, unchallenged, and without any form of fulfillment. End churn and turn your negative NDR into a positive one. We have designed interfaces of numerous (SaaS) products. One might say we wrote the book on best practices. Thus, we are aware of all the common pitfalls when it comes to designing for SaaS-products.
Digital products are continuously in development, fueled by user feedback. Just like implementing new functionality and/or optimization ads value to your product, design plays a vital role in the life cycle of the product. We make sure that with each cycle the product becomes more valuable for the people that make use of it. From liked, to loved.
Human connection is deeply rooted in our company. Not only in our approach of UX design but also in our relationship with clients, partners, and with each other. We want to be part of your team, building the best possible version of your product and delighting your users. We’re with you, every step of the way.
Our audits are thorough. We’ll take our time to deliver you valuable insights along with an actionable plan that transforms your software product, turns clients into ambassadors and grows your business a lot faster.
Steps of a UX audit