UX RESEARCH

Understanding your users is the key to success!

UX research isn't just a design tool—it's a strategic imperative. For SaaS products aiming to carve a niche in a crowded marketplace, an investment in UX research is an investment in long-term success.

UX Research header

The foundation of your product

User Experience research isn't merely a stage in product design; it's the foundation upon which successful products are built. UX research is the compass by which a product finds its direction. It ensures that every design decision, no matter how big or small, is informed, intentional, and user-focused. Without it, product design is a journey without a map. A set of research methods allows us to identify those problems and to tackle them effectively.

UX AuditUser InterviewsUsability testsAnalyticsStakeholder interviewsUser journey researchTree TestingHeatmaps
Become design driven with our UX consultancy

The different spaces of the foundation

It is not just about the user...

Step 1

Kick-off & Onboarding

Let’s start at the very beginning, a very good place to start! We are going to take a deep dive into your company.

Step 2

User space

All about your current and potential users, from interviews up to analytics. This is where the gold is. This helps us to make user focused design decisions.

Step 3

Business space

We can’t forget about the business, we need to be aligned with business goals so we make decisions that helps the business and not JUST the user.

Step 4

Market space

It is important to get insights about market standards and user expectations, this can highlight opportunities for differentiation and innovation.

Step 5

Product space

In this space the product’s potentials are laid out, ready to be explored, questioned, and redefined with a strong design focus of course.

How satisfied are your users actually?

At YouSir, we never skip the research phase. Because we believe in investing upfront to ultimately make the best possible product out there, that users are blown away by. Depending on what stage you are in and how much data is available, we will make a plan for the research that is needed. This way, we can set a good UX strategy and determine the next steps.