User Experience research isn't merely a stage in product design; it's the foundation upon which successful products are built. UX research is the compass by which a product finds its direction. It ensures that every design decision, no matter how big or small, is informed, intentional, and user-focused. Without it, product design is a journey without a map. A set of research methods allows us to identify those problems and to tackle them effectively.
It is not just about the user...
Let’s start at the very beginning, a very good place to start! We are going to take a deep dive into your company.
All about your current and potential users, from interviews up to analytics. This is where the gold is. This helps us to make user focused design decisions.
We can’t forget about the business, we need to be aligned with business goals so we make decisions that helps the business and not JUST the user.
It is important to get insights about market standards and user expectations, this can highlight opportunities for differentiation and innovation.
In this space the product’s potentials are laid out, ready to be explored, questioned, and redefined with a strong design focus of course.
At YouSir, we never skip the research phase. Because we believe in investing upfront to ultimately make the best possible product out there, that users are blown away by. Depending on what stage you are in and how much data is available, we will make a plan for the research that is needed. This way, we can set a good UX strategy and determine the next steps.