Producthero
Give shopping ads new superpowers
Industry
Online shopping
Headquarters
Amsterdam
Founded
2019
Company size
Small / Medium
Website
Team
2 designers and YouSir Team expertise
Producthero is the most used CSS partner in Europe and offers a platform to improve your shopping ad campaigns.
With over 8000 webshops and 240 million products Producthero has already achieved a lot, but they want more! Which we completely understand, the sky is the limit, but only if the UX of your application is on point. When we started the collaboration the UX of the application was slow and outdated and really needed an update. Besides that the owners had a lot new business ideas and features that needed to build in the application.
The ad-tech market wasn’t new for us, but we did need to do a deep dive into Google shopping ads. But this is the type of challenge that we thrive on. Together with the Producthero team we made a plant to redesign and rebuild their whole application, not a small project to start, but we had a lot of energy to start this collaboration.
Start with the foundation
We began the project with a series of kick-off and design thinking workshops to deeply understand the business and its users. Following this, we conducted comprehensive user and market research to gain further insights into their product. Armed with these findings and the brainstom output, we embarked on a complete rebuild of the application's UX, developing new user flows and creating prototypes to enhance the overall user experience.
From mid- to high fidelity design
After completing the onboarding and foundation phase, we began by developing high-level user flows, focusing on optimizing the most critical processes, such as the sign-up flow and advertising strategy setup. From there, we created mid-fidelity wireframes, allowing the development team to kickstart their work as soon as the initial wireframes were delivered. Once the foundational elements were in place, we moved on to the visual design phase, which was particularly exciting given the brand's bold, fun, and colorful identity.
Throughout this process, we maintained close collaboration with their product team to ensure alignment and transparency. We held daily stand-ups, weekly UX meetings, and regular refinement sessions, ensuring we stayed on track and adapted swiftly to any new requirements or feedback.
Unlocking Success transforming UX
For Producthero, we didn’t just create beautiful designs; we transformed their organization into a mature UX-driven company where design is integral to their processes. This shift empowers them to make informed decisions that deliver value and reduce development risks.
Met de passie en expertise van YouSir hebben we de gebruiksvriendelijkheid, het design en eigen kennis van het Producthero team verhoogd. Een aanwinst voor de gebruikers en het bedrijf!
- Martijn, Producthero
This is how we helped
Research
- Design thinking workshops
- UX Audit
- User research
- Market Analysis
Interactie design
- User flows
- PoC
- Wireframes
- Prototypes
Branding & Design
- Visual identity
- UI Design
- Design system
Cases
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Start creating success for your product
Let's plan an introduction call to get to know each other. We would love to hear about your product and how we can help to grow your business. We can tell you all about our UX approach and expertise.