Project upgrade

Strengthen product–market fit before you scale

Create clarity on who your product is for, why it matters, and how it wins, without rebuilding everything. When growth feels forced, the issue is rarely execution, it’s product–market fit.

Challenges

The real problem isn’t growth, it’s misalignment

PMF issues don’t fail loudly. They show up as:

Missed value moments

Users sign up but never experience the core benefit.

Early drop-off

Users leave before the product really clicks.

Missed value moments

Users sign up but never experience the core benefit.

Early drop-off

Users leave before the product really clicks.

Scaling at this stage only amplifies the wrong things.

Product–market fit improves when your product is pulled by the market — not pushed by the team.

What if

Your product felt obvious to the right users

Your product felt obvious
to the right users

Users instantly understood why your product is for them

Engagement increased because features matched real needs

Sales conversations became easier and shorter

Retention improved because the product fit the problem

That’s what this service is designed to unlock.

Our solution

The PMF Clarity Upgrade

A focused, low-risk way to turn assumptions into alignment.
We don’t add features or redesign blindly.
We identify where fit breaks down, validate what really matters, and translate insights into clear product and positioning decisions.


Clear insight. Shared direction. Confident next steps.

A focused, low-risk way to turn assumptions into alignment.
We don’t add features or redesign blindly.
We identify where fit breaks down, validate what really matters, and translate insights into clear product and positioning decisions.


Clear insight. Shared direction. Confident next steps.

A focused, low-risk way to turn assumptions into alignment.
We don’t add features or redesign blindly.
We identify where fit breaks down, validate what really matters, and translate insights into clear product and positioning decisions.


Clear insight. Shared direction. Confident next steps.

Our process

How we strengthen product–market fit

We break the work into clear phases to reduce risk and deliver value fast. Each phase builds evidence before moving to the next.

1

PMF Opportunity Scan

Within two weeks, we create a clear picture of your current product–market fit.
Price: €6,000

Review of product, positioning, and key user journeys

Analysis of engagement, retention, and market signals

Qualitative insights from users, lost users, or prospects

Clear hypotheses on where fit is weak and why

Outcome:

A shared, evidence-backed understanding of where product–market fit breaks down and what to fix first.

Explore the Opportunity Scan

Explore the Opportunity Scan

Explore the Opportunity Scan

Evidence guarantee

If Phase 1 doesn’t surface clear, high‑impact PMF opportunities, you can stop. You get your money back and keep all insights. Evidence first, no risk.

2

PMF Upgrade Project

We deepen insights and turn them into concrete product and positioning decisions.

Validation of key assumptions and target segments

Value proposition and positioning refinement

Design concepts validated with users where relevant

Feature and experience prioritization tied to real needs and jobs to be done

Outcome:

Clearer positioning, stronger alignment, and confident product decisions, before scaling further.

3

Validate Impact & Direction

We make progress visible and remove remaining uncertainty.

Validate whether changes move the right metrics

Track engagement, adoption, and retention signals

Define concrete signals of improved fit (activation, adoption, retention)

Outcome:

Confidence that you’re scaling the right product with evidence to support next investments.

What you can expect

Clearer product–market fit with higher activation, conversion, and sales efficiency

Improving product–market fit typically leads to clearer value, stronger engagement, and more efficient growth. While results vary by product and context, teams often see outcomes such as:

10-20%

Increase in activation rates

15-30%

Reduction in time-to-value

5-25%

Lift in trial → paid conversion

Why the YouSir approach works

Most PMF efforts fail because teams scale assumptions instead of validating them. This approach works because it focuses on alignment before acceleration:

Clarity over activity: teams align on what to fix before building more

Evidence before execution: assumptions are validated with real users and data

Fit before scale: growth efforts are applied once the product truly resonates

No blind rebuilds: changes are targeted, intentional and grounded in insight

Most PMF efforts fail because teams scale assumptions instead of validating them. This approach works because it focuses on alignment before acceleration:

Is this for you?

This service is a fit if:

You’re unsure whether you’ve truly reached PMF

Growth feels forced or fragile

You want clarity before scaling investment

You prefer evidence over opinions

Let's get in touch

Start with a PMF Opportunity Scan

Every PMF upgrade starts with clarity. The PMF Opportunity Scan shows where fit is weak, where it can be strengthened, and what to do next — before you scale.

Frequently asked questions

Answers for

your questions

How do we know if we really have a PMF problem?

If growth feels forced, messaging is unclear, or adoption is low, PMF is often the root cause.

Is this strategy or design work?

Both. PMF sits at the intersection of positioning, product value, and user experience.

Do you talk to real users?

Yes. We combine (AI) interviews, surveys, and product data to uncover real signals, not assumptions.

Can this help before we scale?

That’s exactly when it’s most valuable. PMF clarity reduces expensive mistakes later.

Will this change our roadmap?

Most likely, but with clearer priorities and stronger confidence behind them.

How do we know if we really have a PMF problem?

If growth feels forced, messaging is unclear, or adoption is low, PMF is often the root cause.

Is this strategy or design work?

Both. PMF sits at the intersection of positioning, product value, and user experience.

Do you talk to real users?

Yes. We combine (AI) interviews, surveys, and product data to uncover real signals, not assumptions.

Can this help before we scale?

That’s exactly when it’s most valuable. PMF clarity reduces expensive mistakes later.

Will this change our roadmap?

Most likely, but with clearer priorities and stronger confidence behind them.

How do we know if we really have a PMF problem?

If growth feels forced, messaging is unclear, or adoption is low, PMF is often the root cause.

Is this strategy or design work?

Both. PMF sits at the intersection of positioning, product value, and user experience.

Do you talk to real users?

Yes. We combine (AI) interviews, surveys, and product data to uncover real signals, not assumptions.

Can this help before we scale?

That’s exactly when it’s most valuable. PMF clarity reduces expensive mistakes later.

Will this change our roadmap?

Most likely, but with clearer priorities and stronger confidence behind them.

Others question?

E-mail us!

contact@you-sir.com

contact@you-sir.com

contact@you-sir.com