Challenges
The real problem isn’t PLG,
it’s complexity
Powerful products don’t fail because they lack value, they fail because that value is hard to reach. Common symptoms:
Blocked value
Users sign up, but can’t reach value on their own.
Assisted onboarding
Activation depends on demos, calls, or manual setup.
Sales-capped growth
Revenue scales with sales capacity, not product usage.
Product Led Growth works when users reach value fast, understand the product intuitively, and know exactly why to upgrade.
What if
Imagine if your product could sell itself
Users sign up and reach value without sales involvement
Activation happens in minutes, not weeks
Free → paid conversion becomes predictable
Growth scales without hiring more sales reps
That’s the outcome this service is designed to deliver.
Our solution
The Activation‑First PLG System
Our process
How we drive self‑serve, product‑led growth
We break the work into clear phases to reduce risk and deliver value fast. Each phase builds evidence before moving to the next.
1
PLG Reality Check
Within the first two weeks, we deliver concrete insights you can act on immediately.
Price: €5,000
PLG Readiness & Complexity Scan (where self‑serve breaks today)
Funnel & activation analysis (where users drop before value)
Real + AI‑assisted interviews to uncover true activation blockers
Clear, prioritized list of quick wins and high‑impact opportunities
Outcome:
First actionable PLG insights within 2 weeks — with clear priorities for improving activation and self‑serve adoption.
Evidence guarantee
If we don’t clearly uncover at least 2 high‑impact PLG opportunities with a clear path to revenue, you can stop. You get your money back and keep all insights. Evidence first, no risk.
2
Activation & Self‑Serve Design
We design the fastest path to value for your users (without a complete rebuild).
Define your core value moment (“aha”) and success criteria
Activation‑first onboarding flow (steps, guidance, empty states, defaults)
Self‑serve paths and guidance for the top use cases (so users don’t need a demo)
Clear upgrade moments tied to value, not friction
Outcome:
Users reach value faster and understand what to do next, without hand‑holding, typically reducing support needs by 20–50%.
3
Conversion & Scale
We turn the improved experience into a repeatable growth system.
Prioritized PLG experiment backlog
Measurement plan for activation and conversion
Messaging and UX guidance for key conversion moments
Outcome:
A clear, repeatable PLG setup your team can use to improve activation and conversion with defined metrics and next steps.
What you can expect
Implementation guarantee
If your team ships what we design and activation doesn’t improve, we stay until it does.
This work is aimed at real business impact, not theory. Teams typically see:
10-30%
higher activation and conversion
20–50%
fewer support tickets through clearer self‑serve paths
20–40%
Faster sales cycles, users reach value before talking to sales
The goal is measurable product‑led growth — not just recommendations.
Why this works for complex, sales-led products
Designed for fast insight and fast impact, without assumptions or heavy rebuilds.
First actionable insights within 2 weeks
Activation‑first focus (value before scale)
No product rebuilds, only high‑impact changes
Evidence‑based decisions from real users and real data
Is this for you?
This service is a fit if:
You have a proven product, but growth is sales‑constrained
Your product is powerful but hard to understand
You want PLG without betting everything on it
You’re ready to scale smarter, not bigger
Frequently asked questions
Answers for
your questions
Others question?
E-mail us!