Adswag
UX Audit for a
growing platform
Industry
Branded content
Headquarters
Amsterdam
Founded
2020
Company size
Small
Website
Team size
2 designers and YouSir Team expertise
Headline (formerly Adswag) is a platform that enables advertisers, agencies, and sales houses to create, distribute, and analyze branded content articles across 250+ domains in just a few clicks. Their tool simplifies what’s traditionally a slow, manual process, reducing publication time from weeks to minutes, while offering powerful insights into audience behavior.
As the platform evolved, complexity began to surface. The team needed clarity on what was working, what wasn’t, and how to move forward with confidence. Their goal was to assess the quality and usability of the existing product experience while identifying pain points, quick wins, and long-term opportunities to inform their product direction.
Immersing ourselves in the product
We began with a full immersion into the platform. Through product walkthroughs, team interviews, persona creation, and light competitor analysis, we built a clear picture of Adswag’s product ecosystem. Our audit focused on how users navigated the platform, how interaction patterns and layout consistency were handled, whether the visual design aligned with the brand, and how clearly workflows guided users through their tasks.
During the foundation workshops, we created several user personas to guide our research and decisions. These personas helped us anchor our analysis in real-world needs and behaviors, ensuring the audit remained user-centered from the start.
Cases
Headline Design
A strategic redesign that turned insights into action — resulting in a scalable MVP, improved user journeys, and a fresh brand identity.
#Product design
#UX/UI designer
#SaaS
#Rebranding
DeWarmte consumer
A brand-new design for DeWarmte’s consumer app, realising a modern and intuitive way for users to manage their heatpump settings.
#Product design
#UX/UI designer
#Sustainability
#SaaS
All cases
