YouSir

Solutions

About

Success stories

Contact

Let's talk design

YouSir

YouSir

Headline

Redesigning for
scale and impact

Industry

Branded content

Headquarters

Amsterdam

Founded

2020

Company size

Small

Website

headline marketing

Team size

3 designers and YouSir Team expertise

Headline, a product by Adswag, is a SaaS platform that helps advertisers, agencies, and sales houses create, distribute, and analyze branded content across 250+ domains in just a few clicks, simplifying a process that once took weeks into minutes.


After uncovering key usability gaps in our initial UX Audit (including navigation friction, inconsistent UI, and missing guidance), we continued our collaboration to act on those findings. The goal: design a scalable MVP and rebrand the platform to match its growing ambition.

Before
After

Power-user first: 

Designing where it matters most

A key outcome of the UX Audit was the creation of a power-user persona: Kiki, a strategic campaign manager at the heart of Headline’s daily operations. This persona became the anchor of the redesign phase. By focusing on real workflows: building content, launching campaigns, and tracking performance, we ensured the platform evolved in a way that directly improved user experience and usability. Prioritizing this high-impact user helped us deliver clear, tangible value while building a flexible foundation for future personas.


User-centered design was more than a methodology. It shaped every decision and helped translate insights into a stronger, smarter platform.

Designing with scalability in mind

We started by implementing the most impactful recommendations from the UX audit, such as reworking the information architecture, introducing role-based navigation, standardizing page layouts, adding breadcrumbs, and refining naming conventions. These improvements made the platform more intuitive, supported scalable growth, and helped users navigate with greater confidence.


To further enhance usability, we introduced in-product guidance and initiated a Help Center. We also improved how product journeys connect, making them more logical and less fragmented. Alongside these efforts, we embraced and enhanced the existing design system to support consistent, scalable development across the platform.

Designing with scalability in mind

We started by implementing the most impactful recommendations from the UX audit, such as reworking the information architecture, introducing role-based navigation, standardizing page layouts, adding breadcrumbs, and refining naming conventions. These improvements made the platform more intuitive, supported scalable growth, and helped users navigate with greater confidence.


To further enhance usability, we introduced in-product guidance and initiated a Help Center. We also improved how product journeys connect, making them more logical and less fragmented. Alongside these efforts, we embraced and enhanced the existing design system to support consistent, scalable development across the platform.

A bold new brand for a bold new platform

Alongside product improvements, we guided the team through a full rebranding initiative. While Adswag remains the company name, the platform itself was given a new product name: Headline.

A brand that now truly reflects the energy, values, and identity of the team behind it: young, dynamic, and just the right amount of cheeky.


We broke down all the key elements that form a brand, including vision, mission, name, logo, colors, shapes, and tone of voice; and rebuilt them into a cohesive system that felt authentic to the Headline team. Through several rounds of exploration and A/B testing, we defined and delivered a brand that didn’t just look good, but felt right. From visual identity to messaging, every detail was aligned to express their vision clearly and confidently. We also provided a full set of visual guidelines to ensure brand consistency across the entire product experience.

This is how we helped

Research

  • UX Audit

  • Competitor Analysis

  • Brainstorming

  • Scoping & Prioritizing

Interaction design

  • User flows

  • Wireframes

  • Prototypes

Branding & Design

  • Branding strategy

  • Visual identity

  • UI Design

  • Design system & Guidelines

A transformative redesign

After six months of collaboration, Headline launched its redesigned MVP in April 2025. The result is a future-ready, user-centered platform that improves usability for strategic users and lays a scalable foundation for growth.


The early signs are promising: power-user workflows are more intuitive, product journeys are more connected, and in-product guidance supports smoother progression. While it’s still early to quantify long-term impact, the redesign already shows potential to support a more effective sales process by improving platform clarity and flow.


With the MVP now live, our focus as a design team is on expanding and improving the product gradually through an agile process. We’re refining the scalable strategy, evolving user journeys, and preparing the platform for broader adoption. The user base is growing steadily, and as usage increases, so will the insights that guide our next iterations. We’re just getting started.

Working with YouSir was a great experience. Productive, pleasant, and packed with learning. They guided us from an early prototype to a refined, user-friendly product we’re proud of.

— Wester Schmal, Product Owner @Adswag

A bold new brand for a bold new platform

Alongside product improvements, we guided the team through a full rebranding initiative. While Adswag remains the company name, the platform itself was given a new product name: Headline.

A brand that now truly reflects the energy, values, and identity of the team behind it: young, dynamic, and just the right amount of cheeky.


We broke down all the key elements that form a brand, including vision, mission, name, logo, colors, shapes, and tone of voice; and rebuilt them into a cohesive system that felt authentic to the Headline team. Through several rounds of exploration and A/B testing, we defined and delivered a brand that didn’t just look good, but felt right. From visual identity to messaging, every detail was aligned to express their vision clearly and confidently. We also provided a full set of visual guidelines to ensure brand consistency across the entire product experience.

Working with YouSir was a great experience. Productive, pleasant, and packed with learning. They guided us from an early prototype to a refined, user-friendly product we’re proud of.

— Wester Schmal, Product Owner @Adswag

A transformative redesign

After six months of collaboration, Headline launched its redesigned MVP in April 2025. The result is a future-ready, user-centered platform that improves usability for strategic users and lays a scalable foundation for growth.


The early signs are promising: power-user workflows are more intuitive, product journeys are more connected, and in-product guidance supports smoother progression. While it’s still early to quantify long-term impact, the redesign already shows potential to support a more effective sales process by improving platform clarity and flow.


With the MVP now live, our focus as a design team is on expanding and improving the product gradually through an agile process. We’re refining the scalable strategy, evolving user journeys, and preparing the platform for broader adoption. The user base is growing steadily, and as usage increases, so will the insights that guide our next iterations. We’re just getting started.

This is how we helped

Research

  • UX Audit

  • Competitor Analysis

  • Brainstorming

  • A/B testing

Interaction design

  • User flows

  • Wireframes

  • Prototypes

Branding & Design

  • Branding strategy

  • Visual identity

  • UI Design

  • Design system & Guidelines

Cases

More case studies

Adswag UX Audit

A deep-dive UX audit that uncovered critical friction points and laid the foundation for a more intuitive and scalable platform.

#Product design

#UX/UI designer

#SaaS

#Rebranding

DeWarmte consumer

A brand-new design for DeWarmte’s consumer app, realising a modern and intuitive way for users to manage their heatpump settings.

#Product design

#UX/UI designer

#Sustainability

#SaaS

All cases

Start creating success for your product

Let's plan an introduction call to get to know each other. We would love to hear about your product and how we can help to grow your business. We can tell you all about our UX approach and expertise.

Schedule meeting

Start creating success for your product

Let's plan an introduction call to get to know each other. We would love to hear about your product and how we can help to grow your business. We can tell you all about our UX approach and expertise.

Schedule meeting

Start creating success for your product

Let's plan an introduction call to get to know each other. We would love to hear about your product and how we can help to grow your business. We can tell you all about our UX approach and expertise.

Schedule meeting

YouSir

SaaS Design Studio

Haarlemmerstraat 124-E
1024 EX Amsterdam
The Netherlands

LinkedIn

Our studio

More about us

Home

Success Stories

About

Contact

Solutions

Outcome-driven projects

Accelerate growth

Strengthen product-market fit

Self-serve growth engine

Solutions

Product partnerships

Design & Growth team

UX Research

Strategy & Consulting

©YouSir 2026. All rights reserved.

•

Terms and Conditions

•

Privacy policy

YouSir

SaaS Design Studio

Haarlemmerstraat 124-E
1024 EX Amsterdam
The Netherlands

LinkedIn

Our studio

More about us

Home

Success Stories

About

Contact

Solutions

Outcome-driven projects

Accelerate growth

Strengthen product-market fit

Self-serve growth engine

Product partnerships

Design & Growth team

UX Research

Strategy & Consulting

©YouSir 2026. All rights reserved.

Terms and Conditions

Privacy policy

YouSir

SaaS Design Studio

Haarlemmerstraat 124-E
1024 EX Amsterdam
The Netherlands

LinkedIn

Our studio

More about us

Home

Success Stories

About

Contact

Solutions

Outcome-driven projects

Accelerate growth

Strengthen product-market fit

Self-serve growth engine

Solutions

Product partnerships

Design & Growth team

UX Research

Strategy & Consulting

©YouSir 2026. All rights reserved.

•

Terms and Conditions

•

Privacy policy